Motor manufacturer marketing speak can sometimes surpass even wine speak in its ability to take a long time to actually say very little, and the usual launch presentation about market research and customer profile, yadda, yadda, yadda, is followed by a stampede of journos racing to get to the top model for the launch drive.
Being first online or in print with impressions or a road test of a new model is important for sales and the general wellbeing of the individual publications but, sometimes, it is well worth stepping back and waiting a few months before testing a car – just to see how marketing speak versus actual public reaction compare.
With the C-HR, which stands for Coupé High Rider, Toyota said this: “With the C-HR, Toyota targets a clear and singular customer profile (identified as Millennials). Predominantly driven by emotional considerations, these customers want individuality and to be the first to try new experiences and products. Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.
“The Toyota C-HR’s unique character demonstrates the flexibility that the TNGA (Toyota New Global Architecture) gives to vehicle developers in the three key areas of design, powertrain and dynamics, enabling them to deliver a new and fresh take on the increasingly commoditised crossover segment.”
Pretty much marketing speak for: “We have a cute car and everyone will want one but not everyone can afford one.”
And yes, that applies to every new car launched into the market!
Undeniably cute, with its dramatic cut lines, the C-HR is a moving vision of light and shadow interplay that is, I think, the best design from the company since the Celica of the late 90’s, surpassing even the current 86.
The small SUV segment represents the fastest growing ‘group’ on the South African passenger vehicle landscape. A characteristic of this segment is the variety and diversity of models, notably the ‘cross-over’ – a fusion of hatchback and SUV, taking the best attributes of each to create a vehicle that perfectly fits the modern urban lifestyle.
However, the C-HR is more hatch than it is SUV with city and urban surrounds a better playground choice than those roads less travelled.
The front is a development of Toyota’s signature design identity. The upper grille flows from the Toyota badge into the wing extremities of the headlamp clusters and wraps fully around the front corners of the vehicle. The striking headlamps also house LED Daytime Running Lights (DRL) in a prism shape.
The C-HR’s coupé-like styling is enhanced by disguised rear door handles integrated within the C pillar – while good for the looks, they can be a tad awkward to use.
The driver-oriented area sees all operating switchgear and a display audio touch-screen slightly angled towards the driver.
In conjunction with the asymmetrical centre console design, this brings all controls within easy reach of the driver, whilst still allowing front passenger access. Because the touch-screen stands proud of the instrument panel rather than being enclosed by it, the upper dashboard is considerably lower in depth, helping driver visibility.
The Toyota C-HR is the first model locally utilise Toyota’s 1,2-litre turbo engine. The 1.2T engine uses advanced technologies that allow the engine to change from the Otto-cycle to the Atkinson cycle under low loads, it has vertical vortex high tumble airflow intake ports, an exhaust manifold integrated in the cylinder head and advanced heat management.
From a displacement of 1 197 cc, the engine delivers 85 kW and a constant torque curve of 185 Nm between 1 500 r/min and 4 000 r/min, achieving the 0 to 100 km/h dash in 10,9 seconds with the top speed set at 190 km/h.
Toyota claims 6,3 l/100 km on the combined cycle and delivers just 141g/km of CO2. Actual testing averaged out at 6,5 l/100 km with hard use taking the numbers up to 8,1 l/100 km.
The 6-speed manual uses Toyota’s iMT system (intelligent Manual Transmission), which automatically increases the engine revs with a perfectly executed ‘blip’ when downshifting, ensuring a smooth gearshift.
The system also works when shifting up in order to improve comfort for driver and passengers by reducing shift shock. A shift indicator with two directional arrows housed in the instrument cluster, provides the optimal shift points on M/T models.
The gearbox has a good feel to it and changes are short, sharp and positive with no gear lever ‘wander’ in the neutral space.
The MacPherson strut front suspension was designed specifically for the Toyota C-HR. It includes a strut bearing rotation axis that has been defined to reduce steering friction drastically, allowing smooth and accurate steering. To ensure a hatchback-like roll-rigidity, the large-diameter stabiliser is directly linked to the strut via a stabiliser link.
At the back, a double wishbone suspension contributes significantly to the crisp driving experience. Thanks to the use of a specific sub frame, the suspension angles are optimised to give this ‘C’ Crossover its hatchback-like handling in spite of its increased height.
In this the C-HR does impress and it remains solidly upright through hard cornering with little noticeable body flex or roll. It is fitted with 17-inch wheels, shod with 215-60R-17 rubber.
The C-HR comes standard with an Electric Parking Brake (EPB), cruise control and Hill Assist Control.
On Plus models there is a dual-zone electronic climate control, one-touch auto up/down power windows, auto-on headlamps and wipers and electrically adjusted mirrors. The interior also features two conveniently located cup holders in the centre console, a storage shelf for mobile devices or media players and a 12-volt power outlet.
A full suite of Active Safety functions are embedded into the C-HR and include anti-lock brakes, Brake Assist (BA), Electronic Brake Force Distribution (EBD), Hill Assist Control (HAC) and Vehicle Stability Control (VSC).
Driver and Passenger air bags round out the safety specification.
At R346 700 the Toyota finds itself in the same company as the Suzuki Vitara 1.6 GL Auto (R341 900), Honda HR-V 1.5 Comfort (R344 200), Hyundai Creta 1.6 Executive Auto (R344 900), Fiat 500X 1.4 Cross (R347 900) and Kia Soul 2.0 Street (347 995).
What it does have, that some others might not, is an enviable dealer network and generally high resale value retention.
All C-HR models come standard with a comprehensive 5 year/90 000 km service plan, with service intervals set at 15 000 km. A 3 year/100 000 km warranty is provided.